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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


Create your own snack


Tomiwa Adey
in Acquisition
5.6
Update and Republish Old Content
If your blog lists your individual posts in order of the date that they were published, like most...
Tomiwa Adey
in Acquisition
6.0
Run Co-Marketing Campaigns
Co-marketing is a seriously powerful way to tap into audiences larger than just your own to drive...
Tomiwa Adey
in Acquisition
4.8
Viral Content: Use [brackets]
In an analysis of over 3 million headlines, Hubspot found using [brackets] in a headline bumped u...
Tomiwa Adey
in Acquisition
7.6
Create an Expert Roundup
Expert roundups seem to be everywhere these days. In all honesty, I'm a little fed up with them b...
Tomiwa Adey
in Acquisition
7.2
Build Your Content in Topic Clusters
"A topic cluster is a collection of semantically relevant content that individually cover smaller...
Tomiwa Adey
in Acquisition
7.2
Seeding Promotion on Big Content
One mistake that a lot of people make when they're planning for the launch of a big piece of cont...
Tomiwa Adey
in Acquisition
5.6
Get Product Reviews Using Influencer Platforms
If you're marketing a product or range of products, you may be able to utilise influencer platfor...
Tomiwa Adey
in Acquisition
5.6
Viral Content: Images=More Shares
Skyword research found that text content with at least one image generated 94% more views on soci...
Tomiwa Adey
in Acquisition
7.6
Viral Content: Publish Between 8am and 12pm
Shareaholic found that 27% of all social shares occur between 8am and 12pm EST. BRIAN'S TA...
Tomiwa Adey
in Acquisition
6.4
Create Linkable Content Around “Shoulder Niches”
In a boring niche? Then you might think that there’s no way you can create content that people wi...
Tomiwa Adey
in Acquisition
4.8
The Definitive Guide to Guest Blogging
The benefits of guest blogging are clear: You land backlinks from authority sites. People...
Tomiwa Adey
in Acquisition
6.4
Viral Content: Use an (Odd) Number
Headlines with numbers are 36% more likely to generate clicks, according to research by Conductor...
Tomiwa Adey
in Acquisition
4.8
Viral Content: Use Short URLs
Marketing Sherpa found that short URLs are 2.5x more likely to attract clicks. BRIAN'S TAK...
Tomiwa Adey
in Acquisition
6.0
Viral Content: Intro=Short Sentences
People only read 28% of a blog post, so you need to hook them fast. Question is: HOW? Sh...
Tomiwa Adey
in Acquisition
6.8
Viral Content: Add a Colorful Image Above the Fold
Xerox found that colorful visuals made people 80% more likely to read a document.   BRI...
Tomiwa Adey
in Acquisition
7.6
Publish Long Content (at least 1,000+ words)
Several industry studies (including ours) have found a correlation between long content and highe...
Tomiwa Adey
in Acquisition
5.2
Viral Content: Use Pro Images
Image quality makes a huge difference. An internal Marketing Sherpa study found that pro images r...
Tomiwa Adey
in Acquisition
7.6
Viral Content: Publish Long Content
Professor Dr. Jonah Berger found that longer content was 76.8% more likely to go viral. Aim for a...
Tomiwa Adey
in Acquisition
6.4
Viral Content: Use a Descriptive URL
A Microsoft study found trusted domains get 25% more clicks. Opt for example.com/cute-cats vs.  e...
Tomiwa Adey
in Acquisition
6.8
Viral Content: Use Hashtags
Dan Zarrella analyzed 1.2 million tweets and found that hashtag-containing tweets boosted retweet...
Tomiwa Adey
in Acquisition
7.6
Viral Content: Be Insanely Practical
Dr. Jonah Berger found that highly-practical articles are 34% more likely to go viral. BRI...
Tomiwa Adey
in Acquisition
6.8
Tips on Off-Page SEO
01. Always follow the 80/20 rule. You should spend 80% of your time on promotion​and 20% on writi...
Tomiwa Adey
in Acquisition
7.2
Viral Content: Images=More Credibility
A Claremont University study found that images — any images — boosted content credibility by 75%....
Tomiwa Adey
in Acquisition
5.2
Viral Content: Include an Infographic
Data from BuzzSumo found that infographics generate 2.3x more social shares than how-to posts. ...
Tomiwa Adey
in Acquisition
5.2
Viral Content: Use “Scannable” Text.
Like short paragraphs, subheadings and bullet lists. Dr. Jakob Nielson discovered that “scannable...
Tomiwa Adey
in Acquisition
6.4
Viral Content: SEO Tag Copy=Adwords Ads
Adwords ads are designed to maximize clicks. Base your SEO title and description tags on Adwords ...
Tomiwa Adey
in Acquisition
6.0
Use Title Tag Modifiers
Title tag modifiers are words and phrases that tend to get tacked onto the end of search terms. F...
Tomiwa Adey
in Acquisition
7.6
Copy Adwords Ads for Highly-Clickable Title and Descr...
Google has stated that they use click-through-rate as a ranking factor. But HOW do you improve yo...
Tomiwa Adey
in Acquisition
6.4
Viral Content: Use a “Featured Image”
Setting a featured image ensures your social shares include an image. Social shares with images g...
Tomiwa Adey
in Acquisition
6.8
Viral Content: Put Share Buttons Above the Fold
A Google study found that elements above the fold are seen by 58% more people than those pushed f...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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