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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: On-Site WebSpam Factors
1. Panda Penalty: Sites with low-quality content (particularly content farms) are less visibl...
Tomiwa Adey
in Acquisition
6.0
Experiment With Using ONLY Your Keyword in Your URL
A few years ago I had an idea: I knew that short, keyword-rich URLs were best for SEO. And ...
Tomiwa Adey
in Acquisition
6.0
Focus On Insanely Actionable Content
In my experience, practical content CRUSHES opinion pieces and clickbait. And several studies hav...
Tomiwa Adey
in Acquisition
6.0
Sprinkle LSI Keywords
LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality)...
Tomiwa Adey
in Acquisition
6.0
Post Long Content
The SEO adage “length is strength” was supported by our industry study which found that longer co...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: User Interaction
1. Organic Click Through Rate for a Keyword: Pages that get clicked more in CTR may get a SER...
Tomiwa Adey
in Acquisition
6.0
Update Old Content
This might be the most underrated on-page SEO technique on the planet. First off, updating sho...
Tomiwa Adey
in Acquisition
6.0
Use "Jump Links" To Get Sitelinks
Sitelinks are one of the best ways to boost your page’s organic CTR. And you can significantly bo...
Tomiwa Adey
in Acquisition
6.0
Use Lots of Images
Images are an awesome way to break up your content into easily-readable chunks. “Easily readab...
Tomiwa Adey
in Acquisition
6.0
Use Numbered Lists to Increase The Odds of Getting in...
Google’s Knowledge Graph isn’t just “How old is Leonardo Dicaprio” style searches. In fact: ...
Tomiwa Adey
in Acquisition
6.0
Use Title Tag Modifiers
Title tag modifiers are words and phrases that tend to get tacked onto the end of search terms. F...
Tomiwa Adey
in Acquisition
6.8
Create an Awesome Free Tool
People. Love. Tools. More importantly, people love linking to free tools. For example, this...
Tomiwa Adey
in Acquisition
6.0
Boost Dwell Time
If someone hits their back button immediately after landing on a page, it tells Google in black-a...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Domain Factors
1. Domain Age: In this video, Matt Cutts states that: “The difference between a domain t...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Site-Level Factors
1. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Special Algorithm Rules
1. Query Deserves Freshness: Google gives newer pages a boost for certain searches. 2. Que...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Off Page Webspam Factors
1. Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of...
Tomiwa Adey
in Acquisition
6.0
The Guestographic Method: An SEO Strategy That Gets R...
Guestographics work for one simple reason: They make your content MUCH easier to share. I p...
Tomiwa Adey
in Acquisition
6.0
Embed Long Tail Keywords In Title Tags
Let’s say you’re gunning for the keyword: “red shoes”. You COULD simply optimize your title tag a...
Tomiwa Adey
in Acquisition
6.0
Include Keyword Synonyms in H1 and H2 Tags
I usually use my exact keyword in my page’s H1 and  H2 tag. But if I feel that the page is over-o...
Tomiwa Adey
in Acquisition
6.0
Make Social Sharing Buttons Super-Easy to Find
I can’t tell you how many times I’ve given up on sharing a piece of content because I had trouble...
Tomiwa Adey
in Acquisition
6.0
Replace "Published On" Dates with "Last Updated"
A few years ago I had a problem: I’d go back to update and upgrade an old blog post. And despi...
Tomiwa Adey
in Acquisition
6.0
Forget Keyword Density. Focus on Keyword Frequency
It’s unlikely that Google uses keyword density as a ranking factor. But there is no doubt in m...
Tomiwa Adey
in Acquisition
6.0
Have a Privacy Policy and Terms Page
This may or may not be a direct Google ranking factor. That said, easy-to-find privacy policy ...
Tomiwa Adey
in Acquisition
6.0
Keep Your Title Tag Under (Approximately) 60 Characters
Google used to limit title tag length based on the number of characters it contained. Today? T...
Tomiwa Adey
in Acquisition
6.0
Optimize Your Homepage For Conversions (And Your Bran...
Yes, your homepage usually has a ton of authority. But in general, homepages are a huge pain i...
Tomiwa Adey
in Acquisition
6.0
Publish Long Content
Several industry studies (including ours) have found a correlation between long content and highe...
Tomiwa Adey
in Acquisition
6.0
Relaunch Old Content
I recently did this and it doubled my organic search engine traffic. And it’s a practice that ...
Tomiwa Adey
in Acquisition
6.0
Take Advantage of Internal Linking
It’s easy to overthink internal linking. Here’s the simple system I use: Link FROM high-aut...
Tomiwa Adey
in Acquisition
6.0
Use Google Search Console to Find Title Tag Issues
Google states that they want your title tags to be: “descriptive and concise”. Unfortunately, as ...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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