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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Conversion
7.6
Survivorship bias
Concentrating on the people or things that “survived” some process and inadvertently overlooki...
Tomiwa Adey
in Conversion
7.6
Zero-risk bias
Preference for reducing a small risk to zero over a greater reduction in a larger risk. Risk t...
Tomiwa Adey
in Conversion
7.6
Primacy effect
Recency effect & Serial position effect That items near the end of a sequence are the easiest...
Tomiwa Adey
in Conversion
7.6
Processing difficulty effect
That information that takes longer to read and is thought about more (processed with more difficu...
Tomiwa Adey
in Conversion
7.6
Zeigarnik effect
Incomplete or interrupted tasks are remembered better than completed ones. Encourage users...
Tomiwa Adey
in Conversion
7.6
Dunning–Kruger effect
An effect in which incompetent people fail to realize they are incompetent because they lack the ...
Tomiwa Adey
in Conversion
7.6
Egocentric bias
Occurs when people claim more responsibility for themselves for the results of a joint action tha...
Tomiwa Adey
in Conversion
7.6
Halo effect
The tendency for a person’s positive or negative traits to “spill over” from one personality area...
Tomiwa Adey
in Conversion
7.6
Ingroup bias
The tendency for people to give preferential treatment to others they perceive to be members of t...
Tomiwa Adey
in Conversion
7.6
Shared information bias
Known as the tendency for group members to spend more time and energy discussing information that...
Tomiwa Adey
in Conversion
7.6
Bizarreness effect
Bizarre material is better remembered than common material. Make your product or service memor...
Tomiwa Adey
in Conversion
7.6
Conservatism or Regressive bias
Tendency to remember high values and high likelihoods/probabilities/frequencies lower than they a...
Tomiwa Adey
in Conversion
6.0
Peak–end rule
That people seem to perceive not the sum of an experience but the average of how it was at its pe...
Tomiwa Adey
in Conversion
7.6
Picture superiority effect
Concepts that are learned by viewing pictures are more easily and frequently recalled than are co...
Tomiwa Adey
in Conversion
7.6
Positivity effect
That older adults favor positive over negative information in their memories. Remember my ...
Tomiwa Adey
in Conversion
8.0
The framework to double CTR on emails
Brian re-structured his email using the Bullet Hook Framework and increased the click-through rat...
Tomiwa Adey
in Conversion
6.8
Keeping vs Loosing. [43%].
In a study, all subjects were given $50. And then they were asked to choose: #1A. Keep $30. #...
Tomiwa Adey
in Conversion
7.6
Increase your product`s value by 360%
In a study, subjects were given the task of finishing self-assembly IKEA furniture. Researcher...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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