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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


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Tomiwa Adey
in Acquisition
6.0
Use Outbound Links
Does linking to relevant content help your rankings? Google’s take: it might. But an industry stu...
Tomiwa Adey
in Acquisition
6.0
Use Schema to Boost CTR (But Be Careful)
Schema can hook you up with rich snippets in Google’s search results: Obviously, review st...
Tomiwa Adey
in Acquisition
6.0
Use This To Get Longer (4-Line) Description Tags
I’d estimate that Google uses a page’s meta description tag in the search results only about 50% ...
Tomiwa Adey
in Acquisition
6.0
Boost Site Speed
Google has stated on the record that page loading speed is an SEO ranking signal. You can boost y...
Tomiwa Adey
in Acquisition
6.0
Image Optimization
Make sure at least one image file name includes your target keyword (for example, on_page_SEO.png...
Tomiwa Adey
in Acquisition
6.0
Use Social Sharing Buttons
Social signals may not play a direct role in ranking your site. But social shares generate more e...
Tomiwa Adey
in Acquisition
6.0
SEO Checklist That Sean Used
Thanks to my checklist, Sean’s organic search engine traffic shot through the roof. Proven.com...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Page-Level Factors
1. Keyword in Title Tag: The title tag is a webpage’s second most important piece of content ...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Social Signals
1. Number of Tweets: Like links, the tweets a page has may influence its rank in Google. 2...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Brand Signals
1. Brand Name Anchor Text: Branded anchor text is a simple — but strong — brand signal. 2....
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: On-Site WebSpam Factors
1. Panda Penalty: Sites with low-quality content (particularly content farms) are less visibl...
Tomiwa Adey
in Acquisition
6.0
Experiment With Using ONLY Your Keyword in Your URL
A few years ago I had an idea: I knew that short, keyword-rich URLs were best for SEO. And ...
Tomiwa Adey
in Acquisition
6.0
Focus On Insanely Actionable Content
In my experience, practical content CRUSHES opinion pieces and clickbait. And several studies hav...
Tomiwa Adey
in Acquisition
6.0
Sprinkle LSI Keywords
LSI keywords are synonyms that Google uses to determine a page’s relevancy (and possibly quality)...
Tomiwa Adey
in Acquisition
6.0
Post Long Content
The SEO adage “length is strength” was supported by our industry study which found that longer co...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: User Interaction
1. Organic Click Through Rate for a Keyword: Pages that get clicked more in CTR may get a SER...
Tomiwa Adey
in Acquisition
6.0
Update Old Content
This might be the most underrated on-page SEO technique on the planet. First off, updating sho...
Tomiwa Adey
in Acquisition
6.0
Use "Jump Links" To Get Sitelinks
Sitelinks are one of the best ways to boost your page’s organic CTR. And you can significantly bo...
Tomiwa Adey
in Acquisition
6.0
Use Lots of Images
Images are an awesome way to break up your content into easily-readable chunks. “Easily readab...
Tomiwa Adey
in Acquisition
6.0
Use Numbered Lists to Increase The Odds of Getting in...
Google’s Knowledge Graph isn’t just “How old is Leonardo Dicaprio” style searches. In fact: ...
Tomiwa Adey
in Acquisition
6.0
Use Title Tag Modifiers
Title tag modifiers are words and phrases that tend to get tacked onto the end of search terms. F...
Tomiwa Adey
in Acquisition
6.8
Create an Awesome Free Tool
People. Love. Tools. More importantly, people love linking to free tools. For example, this...
Tomiwa Adey
in Acquisition
6.0
Boost Dwell Time
If someone hits their back button immediately after landing on a page, it tells Google in black-a...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Domain Factors
1. Domain Age: In this video, Matt Cutts states that: “The difference between a domain t...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Site-Level Factors
1. Content Provides Value and Unique Insights: Google has stated that they’re on the hunt for...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Special Algorithm Rules
1. Query Deserves Freshness: Google gives newer pages a boost for certain searches. 2. Que...
Tomiwa Adey
in Acquisition
6.0
Google’s Ranking Factors: Off Page Webspam Factors
1. Unnatural Influx of Links: A sudden (and unnatural) influx of links is a sure-fire sign of...
Tomiwa Adey
in Acquisition
6.0
The Guestographic Method: An SEO Strategy That Gets R...
Guestographics work for one simple reason: They make your content MUCH easier to share. I p...
Tomiwa Adey
in Acquisition
6.0
Embed Long Tail Keywords In Title Tags
Let’s say you’re gunning for the keyword: “red shoes”. You COULD simply optimize your title tag a...
Tomiwa Adey
in Acquisition
6.0
Include Keyword Synonyms in H1 and H2 Tags
I usually use my exact keyword in my page’s H1 and  H2 tag. But if I feel that the page is over-o...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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