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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


Create your own snack


Tomiwa Adey
in Acquisition
6.0
Make Social Sharing Buttons Super-Easy to Find
I can’t tell you how many times I’ve given up on sharing a piece of content because I had trouble...
Tomiwa Adey
in Acquisition
6.0
Replace "Published On" Dates with "Last Updated"
A few years ago I had a problem: I’d go back to update and upgrade an old blog post. And despi...
Tomiwa Adey
in Acquisition
6.0
Forget Keyword Density. Focus on Keyword Frequency
It’s unlikely that Google uses keyword density as a ranking factor. But there is no doubt in m...
Tomiwa Adey
in Acquisition
6.0
Have a Privacy Policy and Terms Page
This may or may not be a direct Google ranking factor. That said, easy-to-find privacy policy ...
Tomiwa Adey
in Acquisition
6.0
Keep Your Title Tag Under (Approximately) 60 Characters
Google used to limit title tag length based on the number of characters it contained. Today? T...
Tomiwa Adey
in Acquisition
6.0
Optimize Your Homepage For Conversions (And Your Bran...
Yes, your homepage usually has a ton of authority. But in general, homepages are a huge pain i...
Tomiwa Adey
in Acquisition
6.0
Publish Long Content
Several industry studies (including ours) have found a correlation between long content and highe...
Tomiwa Adey
in Acquisition
6.0
Relaunch Old Content
I recently did this and it doubled my organic search engine traffic. And it’s a practice that ...
Tomiwa Adey
in Acquisition
6.0
Take Advantage of Internal Linking
It’s easy to overthink internal linking. Here’s the simple system I use: Link FROM high-aut...
Tomiwa Adey
in Acquisition
6.0
Use Google Search Console to Find Title Tag Issues
Google states that they want your title tags to be: “descriptive and concise”. Unfortunately, as ...
Tomiwa Adey
in Acquisition
6.0
Use Short URLs
Shorter URLs are better for users and search engines. Also, our analysis of 1 million Google s...
Tomiwa Adey
in Acquisition
7.6
Want More Shares? Use Click To Tweet Buttons
Ever think to yourself: “I wish more people would share my content!”? Then you’ll love this SE...
Tomiwa Adey
in Acquisition
7.6
Write Content That Covers a Topic In-Depth
Our search engine ranking factors study found that in-depth content significantly outperformed sh...
Tomiwa Adey
in Acquisition
7.6
Write Image Alt Text Like a Caption
Here’s the deal: Google can’t actually see what’s in an image. Instead, they use image metadat...
Tomiwa Adey
in Acquisition
7.6
Always Have a Specific Page (And Place) For Your Link
Here’s a huge mistake a see a lot of people make with link building: They email someone asking...
Tomiwa Adey
in Acquisition
7.6
Build .edu Links from Scholarships
Most universities have a page that links to scholarships, like this: And when you create o...
Tomiwa Adey
in Acquisition
7.6
Co-Produce a Piece of Content
Let’s face it: Producing awesome content is hard work. But it’s a lot easier with a partner. ...
Tomiwa Adey
in Acquisition
7.6
Collect (and Publish) Data
Earlier this year I published the largest search engine ranking factors study ever. And it was...
Tomiwa Adey
in Acquisition
6.8
Contribute to Expert Roundups
Expert roundups are a collection of opinions and tips from a group of experts. And you get a n...
Tomiwa Adey
in Acquisition
6.8
Create a Glossary of Terms
I’ve seen glossaries CRUSH IT in several different industries. For example, this glossary of g...
Tomiwa Adey
in Acquisition
6.8
Create Co-Branded Infographics With Cool Peeps
It’s harder than ever to publish a successful infographic. Infographics used to be novel. Toda...
Tomiwa Adey
in Acquisition
7.6
Combine the Skyscraper Technique With Guest Posting
What happens when you combine The Skyscraper Technique with traditional guest posting? Accordi...
Tomiwa Adey
in Acquisition
6.8
Consolidate Similar Posts Into a Mega Guide
Those 400-word posts from two years ago aren’t doing you any favors (in fact, they may be hurting...
Tomiwa Adey
in Acquisition
6.8
Create Awesome Infographics
BuzzSumo discovered that infographics generate significantly more social shares than your average...
Tomiwa Adey
in Acquisition
6.8
Don't Completely Discount Nofollow Links
Google’s Matt Cutts has said that nofollow links can’t hurt you (unless you’re hardcore spamming)...
Tomiwa Adey
in Acquisition
6.8
Don't Overthink Link Quality
The #1 ranking signal we found in our recent ranking factors study was the number of sites linkin...
Tomiwa Adey
in Acquisition
6.8
Create Linkable Content Around "Shoulder Niches"
In a boring niche? Then you might think that there’s no way you can create content that people wi...
Tomiwa Adey
in Acquisition
6.8
Speed Up Your Wordpess Blog With WP Rocket
I’ve tried a bunch of site speed plugins over the years. And WP Rocket is my current favorite. ...
Tomiwa Adey
in Acquisition
6.8
Don't Overoptimize Anchor Text
Sure, exact match anchor text can help you rank for a specific keyword. But too many exact mat...
Tomiwa Adey
in Acquisition
6.8
Don't Sweat Metrics. If a Site LOOKS Good, Get The Link
I get this question all the time: “Brian, what’s the minimum PA/DA/Trustflow/SiteAuthority tha...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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