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Unlocking Growth Together

Bite-sized snacks anyone can use implement to grow their business.


Create your own snack


Tomiwa Adey
in Acquisition
6.8
Don't Waste Time on Easy Links
If you find a strategy for “easy links”… …run the other way as fast as you can. Seriously. ...
Tomiwa Adey
in Acquisition
6.8
Find Link Opportunities on Twitter
If you want a fresh set of link opportunities that you won’t find anywhere else, check out Twitte...
Tomiwa Adey
in Acquisition
6.8
Focus on Contextual Links
Have you ever wondered: “Will this link actually boost my rankings?” In my experience conte...
Tomiwa Adey
in Acquisition
6.8
Focus on Link Relevancy
As an ex-Google employee once said: “…relevance is the new PR [PageRank].” Yes, link metrics (...
Tomiwa Adey
in Acquisition
6.8
Followup With Out of Office Emails
Ever use email outreach for link building? Then you’ve no doubt come across the dreaded “out of o...
Tomiwa Adey
in Acquisition
6.8
Get Interviewed on Podcasts
Podcasts might be the most underrated link building strategy on the planet. Unlike guest posti...
Tomiwa Adey
in Acquisition
6.8
Get Links From News Sites With HARO and MuckRack
You want to get mentions from news sites like the Huffington Post. Reporters want quotes from ...
Tomiwa Adey
in Acquisition
6.8
Get Links From Places That Use Your Visual Assets (Li...
In a perfect world, everyone would link back to you when they use your chart or infographic Bu...
Tomiwa Adey
in Acquisition
6.8
Help Hacked Websites
30,000 websites are hacked every day (source). And most of these website owners have no idea t...
Tomiwa Adey
in Acquisition
6.8
Let People Know You Featured Them
Want some easy shares (and even a potential backlink) from your next piece of content? Let peo...
Tomiwa Adey
in Acquisition
6.8
Use Your Site on a Mobile Device
Yes, actually USE your site on a mobile device. You’d be surprised how many UX issues you’ll u...
Tomiwa Adey
in Acquisition
6.8
Learn Everything You Can About Email Outreach
White hat link building is all about email outreach. And the more you learn about this critica...
Tomiwa Adey
in Acquisition
6.8
Make Your Content Appealing To Influencers
Content marketing rookie: “I create content that appeals to my target customer”. Content marke...
Tomiwa Adey
in Acquisition
6.8
New to Link Building? Focus on Resource Pages
Resource pages are a link builder’s dream. I mean, these are pages designed for the sole purpo...
Tomiwa Adey
in Acquisition
6.0
New to Link Building? Focus on Resource Pages
Resource pages are a link builder’s dream. I mean, these are pages designed for the sole purpo...
Tomiwa Adey
in Acquisition
6.0
Offer Discounts to Universities
Create a fat discount for university students and staff. Then let them know about it. When you...
Tomiwa Adey
in Acquisition
6.0
Promote to People That Commented on Another Post
When someone leaves a comment on a post you know a few things about them: First, they’re knowl...
Tomiwa Adey
in Acquisition
6.0
Promote Your Content to People That Just Shared Somet...
If you want people to share your content, here’s what to do: First, find people that recently ...
Tomiwa Adey
in Acquisition
6.0
Promote Your Content To Your Email List
Forget Facebook. Forget Twitter. If you want people to see your latest piece of content, pr...
Tomiwa Adey
in Acquisition
6.0
Reach Out to Bloggers That JUST Published a Post
I’ve found that people are MUCH more likely to change a brand new post than one they published fi...
Tomiwa Adey
in Acquisition
6.0
Send Personalized Emails to Contact Forms and "Info@"...
Contact forms and “contact@” email are the bane of a link builder’s existence. 9 times outta 1...
Tomiwa Adey
in Acquisition
6.0
Speak at Conferences and Events
Is this a lot of work for a single link? You betcha. Fortunately, speaking at events has fistf...
Tomiwa Adey
in Acquisition
6.0
Tap Into Reverse Guest Posting
Reverse guest posting is where you get an authoritative blogger to write a guest post for YOUR si...
Tomiwa Adey
in Acquisition
6.0
Test Two-Step Email Outreach
Most people send their link pitch in their first email. But I’ve found that a two-step email o...
Tomiwa Adey
in Acquisition
6.0
Turn Unlinked Mentions Into Backlinks
First, use a tool like Buzzsumo alerts to get a heads up whenever your brand is mentioned on the ...
Tomiwa Adey
in Acquisition
6.0
Time Your Outreach Emails
When I first started link building I’d send outreach emails whenever I felt like it. Big mista...
Tomiwa Adey
in Acquisition
6.0
Transcribe Text Content Into Audio (Or Vice Versa)
Offer a blogger an audio version of their post…or a text version of their podcast or video. Wo...
Tomiwa Adey
in Acquisition
6.0
Translate Other People's Content
Whenever you find a resource that would be valuable to a global audience, send the author a trans...
Tomiwa Adey
in Acquisition
6.0
Update Other People's Outdated Content
Whenever you find a piece of content that’s good — but outdated — offer to give it a fresh coat o...
Tomiwa Adey
in Acquisition
6.0
Use Google Images To Find Guest Post Opportunities
First, find someone in your niche that tends to guest post a lot. Second, grab their image and...



Hi there. I'm Tomiwa - a programmer by trade, and an avid student of life. My goal with scrappycabin.com is to teach marketer technical skills to take their marketing skills to the next level.

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