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Tomiwa Adey
in Acquisition
5.6
Place Your CTA Where the Eye Can See
Calls-to-action do best “above the fold” - the space where your web page is viewable to the user ...
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Tomiwa Adey
in Acquisition
7.6
Use Links and CTAs within Offers
Your offers themselves are great channels for lead generation. For example, in this ebook I have ...
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Tomiwa Adey
in Acquisition
7.2
The Vacuum Formula
The ‘Vacuum’ Formula: How to guarantee at least 120 people read your first blog post I’ll admi...
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Tomiwa Adey
in Acquisition
6.8
The Right Form Length
You might be wondering how much or how little information you should require with a form. There i...
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Tomiwa Adey
in Acquisition
7.2
To Submit or Not to Submit
That is the question most of your visitors are asking. One of the best ways to increase form conv...
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Tomiwa Adey
in Acquisition
6.8
Reduce Anxiety With Proof-Elements
People are more resistant to give up their information these days, especially because of the incr...
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Tomiwa Adey
in Acquisition
5.6
Make the Form Appear Shorter
Sometimes people won’t fill out a form just because it “looks” long and time-consuming. If your f...
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Tomiwa Adey
in Acquisition
6.8
Blogging Brings in the Leads
According to HubSpot’s recent Benchmarks report, companies that blog 6-8 times per month double t...
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Tomiwa Adey
in Acquisition
6.4
Email Marketing
Many businesses may think that email marketing is only best used when communicating with existing...
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Tomiwa Adey
in Acquisition
6.8
Social Media
Social media isn’t just for liking funny pictures or tweeting what you ate for breakfast. Social ...
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Tomiwa Adey
in Acquisition
6.8
Organic Search
While promoting your offers in many channels is crucial for lead generation, it’s also equally im...
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Tomiwa Adey
in Acquisition
5.6
A/B Testing
While this isn’t a channel per say, it is a great way to increase leads across all channels and t...
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Tomiwa Adey
in Acquisition
6.4
Pitch a Perfect Fit
Focus on pitching articles that are only a perfect fit for that audience. Lifehacker is an audien...
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Tomiwa Adey
in Acquisition
5.6
Links Are Everything
The second thing to keep in mind is that links are everything with this strategy. Having a post g...
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Tomiwa Adey
in Acquisition
7.2
Use Landing Pages
The single biggest mistake people make with this strategy is not driving people back to dedicated...
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Tomiwa Adey
in Acquisition
6.0
How To Get 10X More “Warm” Emails With Joint Ventures
I completely changed my business model and started to focus on doing joint venture webinars with ...
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Tomiwa Adey
in Acquisition
6.4
Poster Boy Bonus
Here is the video I promised in the 'Poster Boy' Formula post. Note: The only thing I ask of y...
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Tomiwa Adey
in Acquisition
6.4
The “Barack Obama” Formula: How the President gets tr...
The #1 hangup I had when starting Videofruit was “How will people find me?” The motto of any b...
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Tomiwa Adey
in Acquisition
5.2
The 3 factors that have caused more people to buy Con...
In my assessment, there are three primary factors in ConvertKit’s growth. Factor #1: More Prec...
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Tomiwa Adey
in Acquisition
6.4
Get Vocal in Your Community
Work backwards from where your ideal customers already are. With OkDork, I ask myself, “Where ...
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Tomiwa Adey
in Acquisition
5.6
Using Guest Posts to Reach Your Target Audience
So for the next 5 weeks even if you have already tried it, just do what I say and report back the...
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Tomiwa Adey
in Acquisition
6.0
Keyword-Focused Anchor Text Reigns Supreme
Anchor text has been a huge talking point within SEO for many years now. Most of Google’s major a...
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Tomiwa Adey
in Acquisition
7.2
Shorter Page Titles and URLs Work Best
The page title and URL are two of only a small number of elements that are present for a user to ...
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Tomiwa Adey
in Acquisition
6.8
The Presence of Keywords in the Page Title and URL is...
As well as the length of URLs and page titles, I tested them to see if the presence of the keywor...
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Tomiwa Adey
in Acquisition
7.6
Consolidate Cannibalising Content with Redirects
The concept of cannibalising content is something that a lot of people struggle with. To makes th...
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Tomiwa Adey
in Acquisition
6.0
Link to Influencers Within Your Content
Contrary to popular belief, linking out to relevant external websites does not directly impact yo...
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Tomiwa Adey
in Acquisition
5.6
Build a Linkable Asset
Links are still the most important thing to have in order to rank for competitive keywords. This ...
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Tomiwa Adey
in Acquisition
5.6
More Backlinks = Higher Rankings
this is one of the biggest factors associated with earning higher rankings in Google, and this is...
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Tomiwa Adey
in Conversion
6.4
Bandwagon effect
The tendency to do (or believe) things because many other people do (or believe) the same. Relate...
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Tomiwa Adey
in Acquisition
6.8
Acquiring Backlinks from Multiple Domains is Important
The data clearly shows that it’s really important to have a substantial amount of diversity in th...
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