About Page=Squeeze Page

If you’re like most people, you think your about page is a place to tell the world who you are and why you started your blog.

And that’s it.

Well I’ve got news for you:

If you’re not using your about page to ALSO collect emails you’re leaving hundreds (if not thousands) of email subscribers on the table.

After all, your about page is probably one of the most visited pages on your blog (Skeptical? Check your Google Analytics right now).

Like with a blog commenter, someone that takes the time to read your about page is VERY likely to sign up to your list.

That’s why I have not one — but TWO — optin forms on my about page.

One smack dab in the middle of the page:

And another at the bottom of the page:

These two forms convert EXTREMELY well.

In fact, my About Page converts at 5.81%:

It converts so well that I actually use the Landing Page Funnel Technique (#7 on this list) to funnel more traffic to my About page:

Bottom line?

Sprinkle in at least two opt-in forms in your blog’s about page.