Add number of likes, users, followers or customers as social proof

Whether we admit to it or not, social proof has a strong influence on what we do. In the world of CRO, you can easily leverage this by featuring

• Facebook likes
• Number of customers
• Number of users
• Number of downloads
• Or any other indication of the number of people that trust your brand.

Like anything in CRO, it won’t work in all cases. So if you already have social proof on your landing pages, you may want test removing social proof from your landing pages (or using a different form of social proof).