Authoritative Domains Tend to Rank Higher in Google’s Search Results

Not surprisingly, we found that a website’s overall link authority (measured using Ahrefs Domain Rating) was strongly tied to Google rankings:

In fact, a website’s overall authority had a stronger correlation to rankings than the authority of the page.

In other words, the domain that your page lives on is more important than the page itself.

Key Takeaway: Increasing the number of links to your site may improve rankings for other pages on your site.