BLOG POST PUSH NOTIFICATIONS

You know how apps on your phone send you push notifications when important stuff happens?

Well, you can do the same thing for your blog except they show up in your reader’s browser.

Think of this as a supplement to email. The part that’s so awesome about push notifications is it doesn’t require you user to check their inbox, the notification instantly shows up inside of their browser when you press the send button.

Also, the open and click thru rate on these notifications are off the charts.

Our average email gets between a 5-15% click through rate.

But a push notification gets a 30%+ click through rate.

Which means 7x more people will see the content via push notification as opposed to your email content.

HERE ARE THE STATS FROM A RECENT CAMPAIGN WE SENT OUT:

Push notifications shouldn’t take the place of email, but they are an incredible supplement to your regular email campaigns.