BOOST CONVERSIONS WITH POST-SPECIFIC SIDEBAR OFFERS

Expectation.

Think about 95% of the blogs out there… 

The opt-in form is placed at the top of the sidebar. 

People EXPECT to see one there. 

Your job is to capitalize on this expectation. 

Luckily, you have a LOT of options. 

Some bloggers will place an opt-in form like this one:

Others will promote a free offer like an ebook or course like this one:

Both work pretty well. 

BUT, there is one WEAKNESS with this approach… It’s not targeted. 

I promote promote different ebooks in the sidebar depending on the content:

I’ve collected 144 emails with these two sidebar forms in the last 45 days. 

Not popup numbers by any means, but I’ll take it! 

How do you set up targeted sidebar offers? 

I use Thrive Leads to set this up in minutes. 

Within each Lead Group you’ll be able to create a custom sidebar widget:

And target it to specific posts/pages on your site: