Boost Site Speed

Google has stated on the record that page loading speed is an SEO ranking signal. You can boost your site speed by using a CDN, compressing images, and switching to faster hosting.

Make sure your site doesn’t take more than 4 seconds to load: MunchWeb found that 75% of users wouldn’t re-visit a site that took longer than 4 seconds to load.

You can easily check your site’s loading speed using the excellent GTMetrix.com:

BRIAN'S TAKE

CDNs and cache plugins are nice, but investing in premium hosting is the #1 thing you can do to make your site faster.

$5/month hosts are decent for the money you’re paying. But they don’t hook you up with serious speed.

I’ve literally dropped load times from 6 seconds to less than 2 seconds by switching from a $5 shared hosting plan to a top-notch host (I use Synthesis Hosting here at Backlinko).

From a conversion and SEO standpoint, the ROI of premium hosting can’t be beat.