Can’t put your finger on it? Use a wildcard – “*”
Don’t you hate when you’re looking for a specific post but can’t find it?
Maybe you remember 3 or 4 words of a phrase, but that’s not enough for the most relevant search query.
That’s where the wildcard operator comes in handy, also known as an asterisk “*”.
When you include this in any search, it tells Google to replace it with any word(s). It will sometimes put multiple words in its place.
To see it in action, let’s say you wanted to discover marketing books.
If you search for:
top * marketing books
Google will bring up results that includes things like:
- The top 10 marketing books
- My top 5 marketing books
- Top content marketing books
- top direct marketing books
and so on.
Here’s another example:
best * marketing resources
Guess what comes up from this search term in the title tag:
You get all types of marketing resources, from online marketing to startup marketing.