Co-Marketing Campaigns

Co-marketing is a seriously powerful technique for increasing the size of the audience that your content is exposed to. If you've not heard of it before, here's a quick explanation:

"A partnership between two or more companies where both companies jointly market each other's products."

We do a lot of co-marketing at HubSpot, especially when we want to reach markets where we haven't got an existing large presence. We're not the only ones at it. The team over at BuzzSumo, one of my favourite tools, have been running a ton of co-marketing campaigns to gain some traction in the launch of their new SumoRank tool.

The above image is from the campaign that BuzzSumo ran with Buffer where they combined the data that both of their tools used to generate leads that could be shared amongst both companies.

One of the huge advantages of running co-marketing campaigns like this is that you can utilise both of your existing audiences to dramatically increase your reach. If you ensure that you partner with someone that has a relevant audience to you, you're much more likely to get value out of the leads.