Content With At Least One Image Ranks Higher Than Content That Lacks an Image

Industry studies have found that image-rich pages tend to generate more total views and social shares.

This suggests that including lots of images in your content can boost shares, which should therefore improve Google rankings.

To measure the impact of image use on rankings we looked at the presence or absence of an image in the body of the page (in other words, in the content of the page).

According to our data, using at least one image in your content is significantly better than having no image at all.

However, when we looked at the link between the total number of images and rankings, we didn’t find any correlation.

This suggests that there’s a point of diminishing returns when it comes to image usage and rankings.

Key Takeaway: Using a single image is clearly better than zero images. Including lots of images doesn’t seem to have an impact on search engine rankings.