CREATE A DEDICATED SQUEEZE PAGE

Create a squeeze page for your newsletter. 

The page should be simple, free from distractions and include the following basic elements: 

Headline: 
Immediately capture the reader’s attention and communicate value. One easy way to do this is ask a question. 

Bonus: If possible, include logos of clients or other publications you've written for. This will create credibility with your readers. 

Benefits: 
Spell out the top benefits the reader will receive after signing up for your email list. Exact numbers work great.

Social proof: 
Include logos and testimonials to instantly build credibility with the reader.

CTA: 
Only include one crystal clear CTA.

Simple, but effective.

The key is to continually A/B test the landing page to find the highest converting variant. 

Three simple ways to drive traffic to your squeeze page 

1) Include a link in your main navigation

2) Link to the page from guest post by-lines

3) Call it out in your sidebar