Create (And Promote) a Scholarship

Everyone knows that .edu links are the bomb.

But aren’t legit .edu links impossible for Average Joe SEO?

Fortunately not.

If you create something that universities want to link to, you’re golden.

And that’s where scholarships come in.

In fact, Chris Dreyer recently used scholarships to build 90 .edu links (!) to his client’s website:

Now that you see how well this works, let’s dive into the step-by-step process:

Step #1: Create a Scholarship Page

Your first step is to create a page on your site that describes the scholarship, tells people how they can apply etc.

Here’s an example from Chris’s campaign:

Step #2: Find University Pages that Link to Scholarships

Fortunately this is a breeze using this search string in Google:

inurl:.edu “scholarships”

#3: Let the Universities Know About Your Scholarship

When you find a scholarship page on a .edu site that seems like a good fit, send them this email:

Hello (Name),

I’m excited to let you know about a new scholarship opportunity for (School) students.

Our scholarship is called “(name)”, and it’s designed to help (brief description).

Here is a brief list of our requirements:

(List of requirements)

We would be honored if you’d be kind enough to add our award to your scholarship page (scholarship page URL).

Of course, we’re here to answer any questions you may have.

Thank you,
(Your Name)