Curate viral content, don’t create it

For our purposes, “curate” means to organize, compile and make content easily accessible in a single web page or blog post. Positioning is the secret of successful content curation.

Brian Clark agrees that content curation can help you create a recurring stream of revenue. After all, if you let your prospects browse the entire web, looking for the right information, they’ll probably switch to the competitor site that makes it easier for them.

It’s time-consuming to find the best content that meets a particular need. But, if you do it, potential clients who regularly benefit from your content curation will come to trust you.

A perfect example of curated content is this post written by Jeff Walker on CrazyEgg. In the screenshot below, you’ll see how he links out to the right blogs, while adding a style that makes the content uniquely valuable.

Where to find amazing content to curate (compile): Go to Google and type in the keyword or headline that you want to write about. Every search result that appears is a potentially viable URL to link to, when you curate.

Alternatively, you could use a content sharing network to find relevant pieces. One such network is GrowthHackers.

Personally, I discovered that creating content from scratch is much easier than curating content. It’s time consuming to read and digest that much material on a regular basis. It’s not a good strategy for lazy bloggers or for content marketing, in general.

But, for those who want to truly make a mark and save enormous time for their clients and blog readers, curation works.