Dazzle with Multimedia

Text can only take your content so far. Engaging images, videos and diagrams can reduce bounce rate and increase time on site: two critical user interaction ranking factors.

BRIAN'S TAKE

You probably notice that I use a lot of images, diagrams, and screenshots here at Backlinko.

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That’s because I firmly believe that it makes my content straight up better.

But it has a nice SEO benefit to boot: multimedia helps you boost those user-interaction signals that Google has been paying more attention to.

And it increases the perceived value of your content –which means that people are more likely to link to it.