Drop Keyword in First 100 Words

Your keyword should appear in the first 100-150 words of your article.

BRIAN'S TAKE

This is something that you probably do naturally.

But a lot of people start their posts off with a long, meandering intro…and use their keyword for the first time MUCH later.

Instead, drop your keyword somewhere in the first 100 words or so. This helps Google understand what your page is all about.