Give away valuable materials on your resources page

A resource page is a special page where you list the tools and materials that you use to build and run your online business. In most cases, it generates money for the site owner.

Steve Chou prefers to call his resources page “Tools.” No matter what you call it, it’s important that you set one up. Just add a new page to your WordPress blog or site and list your favorite tools.

However, instead of trying to sell an affiliate offer, why not use your resource page to capture leads? Better yet, give away valuable e-books and short reports that would benefit your ideal customers.

They’ll come back to pay for your premium services, if you impress them with your free, valuable content.

That’s exactly what MailChimp does on its resources page. Take a look at the valuable e-books that you can download for free.

Unbounce takes a slightly different approach with their particular content marketing strategy. Instead of only giving away e-books and whitepapers, they also give free access to anyone who wants to watch their high-end webinars.

Note that it may take some time before you reap the benefits of giving away valuable information in the form of webinars, ebooks and videos. But, don’t give up. As long as you’re making the world a better place for your prospects, they’ll eventually come back around and feel obligated to work with you.