Giveaway a Bonus For YouTube Videos

When it comes to marketing on YouTube, there’s one thing that almost everyone can agree on:

YouTube click through rates are HORRIBLE.

In fact, some estimates put the average YouTube CTR at 0.72%.

Knowing that, how can you get your YouTube viewers to click over to your site and sign up for your email list?

The same thing you’d do on your blog: give something away!

Brandon from Sold With Video is one of the few people on YouTube applying the tried-and-true giveaway formula to YouTube.

For example, at the end of his video about getting more YouTube views, he pitches a free mini-course to help people with YouTube SEO.

And when you click on the yellow “Get Access Now” button you see above, you’re swept away to a squeeze page.

How can you do the same thing?

First, think of a giveaway that viewers of that video might be interested in.

For example, if you had a video about building bigger biceps, you could offer a free Excel spreadsheet that helps people track their workout.

Next, add a button to your video that stands out.

The big yellow button above works well, but I prefer to use something a tad more subtle:

Finally, add an annotation link that points to your squeeze page:

And you’re set.