Hack audience through multimedia sources

Hack audience through multimedia sources

Here, “multimedia” refers to the use of all marketing media to reach your target audience. In other words, don’t just rely on content creation like written articles or blog posts. Video content is dominating the web these days.

Here are some of the leading multimedia channels that you should take advantage of for content marketing:

Mobile marketing: Who isn’t aware of the impact of mobile technology in today’s marketing world? Tons of marketing and online transactions take place either on a smartphone or on a tablet.

Remember that many of your prospective clients have mobile devices.  But, not all of them have PCs that are connected to the internet.

How do you create mobile-friendly content? You need a responsive design for your website.

Podcasts, videos, etc.: Pat Flynn uses different kinds of multimedia content within his marketing strategy to reach his target audience, including blog posts, videos, podcasts, books, speaking gigs and more.

Slide presentations: Ana Hoffman creates slide presentations that generated 243,000 views for her blog.