Hot-hand fallacy

The “hot-hand fallacy” (also known as the “hot hand phenomenon” or “hot hand”) is the fallacious belief that a person who has experienced success has a greater chance of further success in additional attempts.

In personal branding, you can improve the public’s perception of yourself by emphasizing a list of successes. In customer-directed persuasion, you can remind a user that they’ve been right so many times before, and the choice that they’re about to make is indeed the right one.