HTTPS is Moderately Correlated with Higher Rankings

Last year Google called on webmasters to switch their sites over to secure HTTPS. They even called HTTPS a “ranking signal“.

What does our data say?

Although not a super-strong correlation, we did find that HTTPS correlated with higher rankings on Google’s first page.

Does this mean you should make the switch to HTTPS today? Obviously, the decision is yours. But switching your site to HTTPS is a serious project that can cause serious technical headaches.

Before you make the plunge to HTTPS, check out these guidelines from Google.

Key Takeaway: Because the association between HTTPS and ranking wasn’t especially strong — and the fact that switching to HTTPS is a resource-intensive project — we don’t recommend switching to HTTPS solely for SEO. But if you’re launching a new site, you want to have HTTPS in place on day one.