Increase your product`s value by 360%

In a study, subjects were given the task of finishing self-assembly IKEA furniture.

Researchers then priced the objects the experimenters had assembled as well as already assembled IKEA furniture.

Results showed that the subjects were willing to pay 360% more for furniture they assembled themselves, as opposed to pre-assembled furniture!

Do you want your customers willing to pay you 360% more too? Let them take part in creating their final product, so they can say "I created it" (set their own settings, upload, publish, fill smth, etc.).




Source
7.6
Implementation: 3 hours
Effectiveness: 4/5
Difficulty: 3/10
TAGS
#marketing psychology