LEVERAGE YOUR MAIN MENU

The main menu bar is one of the most clicked areas on your site. 
Take advantage of the real estate. 
Add links to your best content and lead generation materials… 

Free courses:

Ebooks:

Resource sections:

If you don’t have any downloadable guides to offer (learn how to create one in 13 seconds), stick with a traditional newsletter page like this one.
 

This simple strategy will help funnel traffic into your highest converting pages. 

Tip: Use keywords in the menu text you know will resonate with your target audience.