LIST BUILDING WITH YOUTUBE CARDS

Enter YouTube Cards. 

These puppies are a HUGE advancement for anyone marketing on YouTube. 

Because you can now drive traffic from mobile videos back to your site.

Remembering that 50% of YouTube video views happen on mobile devices, this one development has the potential to DOUBLE your traffic (and the number of leads) from YouTube. 

So, what do YouTube cards look like? 

Here’s a YouTube card showing on one of my Thrive Leads tutorial videos:

When you click the card you’re taken to this page. Since cards are installed on a per video basis, you can promote content upgrades in all your videos. Cards can be edited at any time.

How do you set up YouTube cards?

Sign into your YouTube video manager and click “edit’ on the video you want to add the card to:

Setting up YouTube cards

Select “Cards” from the top menu and hit “Add Card”:

Select the “Associated website” card type and enter the URL related to the video content… 

Preferably a squeeze like this one

List building with a squeeze page

Or a sales page if you are promoting affiliate products.
 

Upload an image (500px x 500px), add a catchy title and call-to-action:

Click save. You can add up to 5 cards to a video.

What does it look like?

 

For the first seconds the viewer will see the entire card headline:

List building with YouTube cards

After that they will see an “I” when hovering over the video:

When the user clicks the card they will be taken to a targeted squeeze page where you can capture their email address.

That’s it! You’re ready to start collecting emails from YouTube videos on desktop AND mobile devices.

 

 




6.8
Implementation: 4 hours
Effectiveness: 4/5
Difficulty: 5/10
TAGS
#Youtube Cards #Email List #Conversion #email