ONE-CLICK OPT-INS
One-click opt-ins are the most game-changing list-building strategy I’ve seen since starting my list 2.5 years ago.
They are more effective than content upgrades, upside-down homepages and every other list building strategy I’ve ever written about or used.
THEY WORK LIKE THIS:
One-click opt-ins are used when partnering with someone else to: 1) promote their content or products; and 2) for other people to promote your content or products.
A TYPICAL PROMOTION PARTNERSHIP WORKS LIKE THIS:
1. You have a friend who has an audience interested in your product.
2. The friend agrees to promote your product to their audience.
3. For every person the friend gets to buy your product, you pay your friend some money.
= Partnerships vs. Affiliates
Partnerships like this are an incredibly good list-building strategy and also are great for increasing sales.
A TYPICAL OPT-IN PROCESS FOR A PARTNERSHIP LOOKS LIKE THIS:
1. You create some pre-launch content (video series, e-book, etc.).
2. Your partner sends an email to their list, telling them about it.
3. Their readers open the email...
4. Read the email...
5. Click the link in the email...
6. Load the page that tells them more...
7. And read the page.
8. Some are still interested. (Others have dropped off.)
9. The interested ones click a button, enter their info and press the submit button.
At the end, that person is now on your list and is marked as being referred from your friend. (If they end up buying, your friend will get the credit and commission for it.)
Cool part is, no matter if they buy or not, you have new subscribers.
When done together, all 9 of those steps are painful. And each additional step people have to go through decreases the chances of them completing the process. Theoretically if you cut in half the number of steps to opting in for your list, you’d get twice as many leads and sales.
THAT’S WHERE THE ONE-CLICK OPT-IN COMES INTO PLAY:
1. Your partner sends the promo email.
2. Their readers open it.
3. They read it.
4. They click the link and are instantly opted into your list and get the free cool thingy you’ve promised.
Result = 50% more people sign up for your list