Optimize Around “Video Keywords”
Creating an awesome video? Awesome.
Ranking your video in Google? Awesomer!
But if you want to get your video in Google’s search results, you need to target Video Keywords.
Video Keywords are keywords that Google already shows video results for.
In other words, if you don’t see a video on Google’s first page, it’s unlikely you’ll get your video to rank for that keyword. Instead, go for a Video Keyword.