Optimize This Often-Ignored Page and Increase Your List By Up To 25%

I’ve got good news and bad news…

First, the bad news:

If people double opt-in to join your list, up to 25% of your subscribers may be falling through the cracks.

Why?

Sometimes your “Confirm your subscription” email gets caught in their spam filter.

Sometimes they change their mind.

Sometimes the dog poops on the rug and they forget to confirm.

Now for some good news:

You can significantly boost your subscriber numbers by getting more of your opt-ins to actually confirm their email.

How can you do that?

Optimize your confirmation page.

I’m happy to say that my confirmation page loses VERY few people. Here’s what it looks like:

Let’s break down the 3 reasons this page works better than most confirmation pages.

First, I re-iterate the benefits of subscribing.

I quickly remind you why it’s worth going through the trouble of confirming your email.

The second line on the page is:

Most people say something like, “in order to subscribe to our newsletter, you need to confirm your email”.

What’s more likely to motivate you to double opt-in?

Free updates, strategies and tips…or subscribing to a newsletter? Thought so.

Second, I include a strong call to action that asks them to confirm right away.

This is HUGE. If someone doesn’t confirm right away they’re MUCH less likely to ever do it.

In fact, Ramit Sethi actually has a countdown timer on his confirmation page. Awesome.

Third, I visually walk you through the exact steps you need to take in order to confirm your email.

Even if you’ve already signed up to 100 lists, the visual cues reinforces what you’re supposed to do.

(It also shows that you’re a helpful person)