PPC TO WEBINAR

The third and final strategy is the PPC webinar.

PPC = pay-per-click advertising
Webinar = live teaching with a pitch at the end

THIS IS HOW IT WORKS:

1 You buy ads on Facebook. (Spend $500 per week to start.)
2. When someone clicks the ad, they land on a webinar registration page.
3. They enter their email to register. (Now they are on your list.)
4. You send them a few reminders to show up for the webinar.
5. About 30% of people actually show up.
6. You present 30-45 min. good free material (like a speech with fun slides).
7. Then you tell them about your paid product and ask them to buy it.
8. Make more than the $500 back.

We started experimenting with this process in January.

We started with a $500-per-week ad spend. On our first webinar we made $350 back while collecting 300 new email subscribers. This means we lost money, but we grew our list by 300 subs in the process. Not ideal, but a decent start.

Fast forward a few weeks. Just a few days ago we spent $1,500 on Facebook ads, got 750 people registered and sold $4,000 of product.

This means we got paid $2,500 to grow our list by 750 people.

We can market other product, like our flagship course 10ksubs, to them in a few weeks when it opens for enrollment.

This is probably my favorite new-to-Videofruit strategy: it’s not new to the internet, as people have been using this basic idea for years.

HERE IS OUR AD: