Replace "Published On" Dates with "Last Updated"

A few years ago I had a problem:

I’d go back to update and upgrade an old blog post. And despite the fact that the post was 50%+ new content, it still said: “Published on X”.

That meant that when someone saw the post they’d say: “Shucks! I dare say that this is one old post.”

(Yes, farmers read my blog)

Today, I swapped that the published date with “last updated”. That way my readers know whether or not they’re reading something that’s up-to-date.

 




6.0
Implementation: 5 hours
Effectiveness: 3/5
Difficulty: 4/10
TAGS
#SEO #Acquisition