Republish Content to Medium

Objective: Give your existing content a boost of traffic by tapping into Medium's referral engine.

How: Medium released a pretty amazing feature within their publishing platform in late 2015 that seemed to go under the radar of a lot of content publishers. They gave the opportunity to add a canonical tag to the content you publish on Medium.

This means that you can republish your existing content from your website over to Medium and any backlinks that the medium post gets will be pushed back through to your original post; and you don't need to worry about content duplication.

How do you do this? Well, it's really simple: the "Import a Story" feature.

Click on the button and then add the link to your existing piece of content.

Medium will work it's magic and start formatting your content into their platform, automatically adding a canonical tag.

If you've started to grow a following on Medium already then you should be able to get a huge boost in traffic to your content by republishing it.

Realistically, you have very little to lose in doing this. Medium's referral engine has the ability to get a lot of eyeballs on your content too, so I'd recommend taking some of your content that you think will be most suited to Medium and importing it.

Just make sure you take the time to tweak any formatting.

If you're completely new to Medium, I'd recommend reading this beginners guide from Buffer.