Rhyme as reason effect

• Rhyming statements are perceived as more truthful. A famous example being used in the O.J Simpson trial with the defense’s use of the phrase “If the gloves don’t fit, then you must acquit.”
• Believe it or not, this is true. And you thought that those advertising jingles were just annoying or juvenile? They were As early as, well, ancient history, people made their pet positions go viral by using songs. True story. Simple takeaway: Use a tagline for your brand. Better yet, use a rhyming tagline.