Schedule and share 'snippets' on social media

Your followers are online at different times.

Sharing your content multiple times increases the chances of your content being seen by people who might actually miss your content the first time around.

But here's the kicker:

Sharing the same content can be seen as spam.

So, how do we get around it?

By creating multiple different snippets of the same content, and mixing and matching different imagery.

In case, you’re wondering why you should bother creating visual assets, check out this post from Samuel Hulick of UserOnboard. That post has less than 120 words, but it’s gotten almost 6k shares!

One of the driving factors is this image:

The topic, features vs benefits, is nothing new. What makes this post different than the others is that image. Samuel put a different spin on what is usually a ‘text-heavy’ topic.

These snippets/visual assets could be quotes, statistics, headings, or simply variations of the title.

Once you've done that, schedule your post to be shared over the next several weeks or months.

For example; here’s what we posted when our Content Marketing Mistakes post went out

A few days later, we posted this (quoting Noah Kagan)

Tools to create your visual assets:

- Canva
- Pablo
- Snappa
- Pic Monkey
- Be Funky
- Stencil (previously Share As Image)