SEO Basics
1. Keep in mind that the point of SEO is to help users find your page more easily.Always think about your readers first, and only then should you take care of tricks with the search engines.
2. Keep track of users’ behavior on your blog. This is one of the main ranking factors: bounce rate, time spent on the page, number of page views. The best assistant here is Google Analytics.
3. Always improve the best. With the help of Google Analytics: Behavior > Site Content > Landing Pages; identify your best pages, or those which have the most traffic.
4. Always improve the worst. You should understand why your readers and the search engines do not like your pages. He who owns the information, owns the world. Link your Search Console and Google Analytics accounts. Then browse from Analytics to Acquisition > Search Engine Optimization > Landing Pages. Pay attention to the following indicators: Clicks, Average Position, CTR.
5. Follow the advice of search engines from the very beginning. Set up Google Search Consoleand look through the section Messages regularly.
6. Identify the keywords that direct users to specific pages.Google Search Console: Search Traffic > Search Analytics. Create extra content based on the keywords you see on this page. Use different types of content.
7. Check the recommendations for the mobile version of your blog. Google Search Console: Search Traffic > Mobile Usability.
8. Perform an SEO Auditof your blog from time to time.
9. Find out what your competitors are better at than you.Make a list of the top 3 in terms of the major keywords that bring about the most traffic. Go over their pages, find out why they are more aesthetically pleasing. Pay attention to their Title, H1H3, content length, and number of images. Steal the best from them!
10. Find all technical errors. Use the free version of the program Screaming Frog. Add your blog to Ahrefs and run a free analysis. These tools will show you the main issues you need to address.
11. Analyze your competitorswith the free version of SEMrush. You can add 5 domains and get a list of indicators such as: the number of links, link types, traffic resources, keywords.
12. SEO is divided into onpage and offpagecategories. Always follow basic rules and watch for any search engine algorithms updates (on my blog, for example).