Surprise New Subscribers With a Free Bonus

Have you ever heard this classic business quote?

“It’s 5x cheaper to keep a customer than to gain a brand new one.”

Well it’s the same story with your email list:

It’s MUCH easier to prevent someone from clicking “unsubscribe” than it is to get a new person to fork over their email address.

But how?

That’s easy: give your subscribers an unannounced bonus for signing up.

For example, I used to give new subscribers a free unannounced ebook, “How to Get 25,000 Visitors Per Month” immediately after they confirmed their email:

Make no mistake:

This ebook was 25 pages of pure awesomeness.

The content in that ebook was as good — if not better — than anything I’ve published on the blog.

And I’ve received emails from (literally) hundreds of subscribers telling me that they’ve learned a lot from it:

Not only do these emails give me a warm fuzzy feeling inside, but they let me know that my ebook is turning casual fans into lifetime subscribers.

(Unfortunately, I let the ebook slip out of date and removed it from the email confirmation page. I may add it again soon)

You can easily set this up yourself:

Just create a high-quality report, ebook or checklist.

Then, give your resource to subscribers right after they sign up.

And — KAPOW! — you’ll make an awesome first impression with everyone that signs up for your list.