The 2% rule

You should be getting at least 2% of your traffic to join your mailing list.

 

2%. Why does it matter?

 

Knowing this rule for email signups should give you a better understanding of how you’re performing (or not).

 

100 visitors a day = 2 new email sign ups a day

 

5,000 visitors a day = 100 new email sign ups a day

 

Action:

  1. Install List Builder by Sumo.com.

  2. Find your most popular post on Buzzsumo.

  3. In “Behavior” under “Success Redirect URL” add your the URL for your most popular post. Add that same URL to “Exclude Pages” to keep the pop-up from showing on the success page.

  4. Post your site as a comment here.




6.8
Implementation: 1 hour
Effectiveness: 3/5
Difficulty: 2/10
TAGS
#email