THE BUZZSUMO-TWITTER HACK

Tailored audiences. 

Similar to facebook custom audiences, tailored audiences allow marketers to target ads to website visitors active on Twitter. 

It gets A LOT better. 

Because you can now build tailored audiences using Twitter IDs!

This opens up a new world of retargeting possibilities, including the ability to target lead magnets to people who have already shown an expressed interest in a related topic. 

Export the list of sharers. 

Rinse and repeat for 10 - 15 of the most popular articles. 

You can also enter different keyword variations if you run out of content with a lot of social engagement. Once you’ve exported all the sharers it’s time to build your retargeting list.

Pro Tip: 

Want to steal some of your competitor’s subscribers or customers? 

Head over to Buzzsumo and enter the URL of one of your top competitors.

Buzzsumo will return a list of your competitor’s most shared content. 

You can then click the “view sharers” button and export a list of all the people who have shared a piece of your competitor’s content. 

This is a great way to convert their audience and get yourself in front of a new audience of potential customers.