The skyscraper technique
The skyscraper technique by Brain Dean of Backlinkio allows you to never need to chose a topic out of thin air…
Instead, find the best content that is already resonating with your ideal visitors and make it better.
Action:
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Find 3 high-volume keywords in your space using the Google Keyword Planner.
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Search for those keywords in BuzzSumo and Google. Add winning content ideas to this spreadsheet.
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Identify ONE topic that’s performed well, that you can improve and make better.
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Create your next blog post on that topic. Make sure it is better than what’s already out there: by making it twice as long as the content you found, adding at least two relevant links from the past 2 months, adding 2x as many graphics, adding sub-headers and make each paragraph shorter
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Leave a comment with the ONE topic you’re going to start with. Or if you’re a go-getter and already published your post, leave a link in your comment.