The skyscraper technique

The skyscraper technique by Brain Dean of Backlinkio allows you to never need to chose a topic out of thin air…

 

Instead, find the best content that is already resonating with your ideal visitors and make it better.

 

Action:

  1. Find 3 high-volume keywords in your space using the Google Keyword Planner.

  2. Search for those keywords in BuzzSumo and Google. Add winning content ideas to this spreadsheet.

  3. Identify ONE topic that’s performed well, that you can improve and make better.

  4. Create your next blog post on that topic. Make sure it is better than what’s already out there: by making it twice as long as the content you found, adding at least two relevant links from the past 2 months, adding 2x as many graphics, adding sub-headers and make each paragraph shorter

  5. Leave a comment with the ONE topic you’re going to start with. Or if you’re a go-getter and already published your post, leave a link in your comment.




6.8
Implementation: 10 hours
Effectiveness: 4/5
Difficulty: 5/10
TAGS
#Content marketing