Turn Your LinkedIn Group Into a List Building Fire Hose

A few weeks ago I stumbled on a brilliant list building strategy using the untapped power of LinkedIn.

Here’s what happened…

There’s this group on LinkedIn called the Sports Industry Network:

Like most LinkedIn groups, the Sports Industry Network sends you a “Welcome to the Group” email after you join.

Here’s the email that they sent to me:

As you can see, the group asks you to “confirm your membership” to access to exclusive content.

And where does that link in the email lead to?

You guessed it:

A well-designed landing page.

Brilliant.

If you run a LinkedIn group, you can easily do the same thing by going to Manage–>Temples–>Welcome Message:

And add a link to your squeeze page in the welcome message that goes out to new members.