Use a Blog Post Teaser

You probably already know that “fear of loss” is a HUGE motivator.

When you’re afraid of missing out on something it lights a fire under your butt that gets you to ACT.

The question is:

How can you leverage fear of loss to build your list?

After all, if someone doesn’t want to sign up today they can always come back and sign up tomorrow.

Well I’d like to tell you about something I tried last week that was a little bit weird…

About 2-months ago I published the first post in a new training series called “How to Increase Conversions (Without A/B Testing)”.

The post is called: “How to Create a Page That Converts at 21.7% (Step-By-Step Case Study)“:

Because I didn’t have a Content Upgrade ready for that post, I decided to let people know that this was the first post in a new series.

I had an announcement at the beginning…

…and end of the post:

Those are LeadPages links. When someone clicks on them, an opt-in box appears that highlights the potential loss of not subscribing:

So how has this strategy performed?

Well the two links from that one post very quickly added 37 new subscribers to my list.

Not as amazing as The Content Upgrade, but I’ll take 37 extra subscribers any day of the week.

And if you scale this to some of your most popular blog posts, you’re talking dozens of extra subscribers every month.

Not bad at all for a few minutes of work.