Use Content Upgrade Popups

Look:

Love ’em or hate ’em, popups work.

For example, a few months ago I added the free Sumo popup to Backlinko.

Here’s what the popup looks like:

That popup form may look simple, but it converts at an impressive 3.42%.

And it took my subscriber numbers from 35/day to 75/day.

In fact, that simple-looking popup has added over 3600 new subscribers to my email list over the last 3-months.

Although I’m happy with those results, I’m excited to tell you that I’ve discovered a way to make popups even more powerful.

How?

By adding The Content Upgrade to the mix.

Never heard of the The Content Upgrade? No worries.

This post will show you how I used The Content Upgrade to increase conversions by 785%.

As you saw in that post, page-specific offers convert WAY better than something generic (like “free updates”).

For example:

In my Google Ranking Factors post, I give away a checklist that makes the information from that post much more actionable:

And then it hit me:

Why would I offer someone something VERY specific with The Content Upgrade…

…and then turn around and make a generic offer in my popup?

That doesn’t make any sense.

So I decided to create a page-specific popup using Optin Monster that pitched my Google Ranking Factors checklist.

The result?

A 65% increase in conversions vs. the generic offer.

Imagine how many A/B tests you’d have to run to increase conversions by 65% (hint: a lot).

Why would waste time testing button colors when you can do something like this that’s almost guaranteed to generate results right away?

Speaking of a strategy that gets results right away…