Use Open Loops To Boost Video View Retention

Yes, viewer retention is a HUGE YouTube ranking signal.

But even if you self-host your video, you obviously want people to watch it all the way to the end.

But…how?

That’s where “open loops” come into play. Open loops are where you mention something coming later on in the video.

This little preview makes the person watching say: “I better stick around to see what that’s all about.”

If you want more tips for boosting video view retention, check out my guide to YouTube SEO.