Use “Readers” or “Visitors” to Generate Social Proof

I already told you about the “Social Proof Paradox” and the dead-simple technique you can use to solve it. 

Skipped that one? Go back and check it out. It’s #6 on this list.

What I haven’t told you is that there’s another easy way to make your blog look like a thriving community…

…even if you only have 134 email subscribers.

How?

Feature your blog’s monthly visitors.

If you’re like most people, your total monthly visitor count is larger than your Facebook fans, email subscribers or any other traditional form of social proof.

That’s why you want to feature THAT number on your blog.

Here’s an example from Backlinko:

Even though Backlinko gets more than 60,000 monthly unique visitors, I first used this strategy when the site was averaging only 8,000 monthly visitors.

And it still worked.

The only time I wouldn’t use this technique is if you’re getting less than 5,000 monthly visitors.

In that case, you want to focus on reader and subscriber testimonials until your traffic climbs to 5000+ monthly uniques.