Use SEO-Friendly URLs

Google has stated that the first 3-5 words in a URL are given more weight.

So make your URLs short and sweet.

And always include your target keyword in your URL.

In other words:

Avoid ugly URLs: backlinko.com/p=123
Or long URLs: backlinko.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best