Use The LPF Technique to Turn More Blog Traffic Into Subscribers
Quick question:
What’s the #1 page you want someone to visit to when they come to your blog?
If your answer is, “one of my best blog posts”, you’re missing out on HUNDREDS of potential subscribers.
So…what’s the right answer?
You want your visitors to go to pages designed to collect emails. In other words, landing pages.
As you may have read in my recent post, How to Create a Page That Converts at 21.7% (Step-By-Step Case Study), I recently created a Social Squeeze Page on my blog that converts at (you guessed it) 21.7%.
Here’s what the page looks like:
Problem is:
How do you get your site’s visitors to land on your best-converting landing pages?
It’s actually pretty simple: strategically funnel your blog’s traffic using the Landing Page Funnel (LPF) Technique.
The 2-step LPF technique is very simple.
- First, you identify landing pages that convert well on your site.
- Second, you design your site to funnel people to those high-converting pages.
Here’s an example of how I use the LPF technique at Backlinko:
As I mentioned, my Social Squeeze Page is the best-converting page on Backlinko. So that’s one high-converting page.
But I also have a newsletter sign up page that converts at 10%.
So for me, my Social Squeeze Page and my Newsletter page are my top 2 best-performing pages.
Step #1=done.
Next, I added links around my site that point to those two pages.
Like in my site’s top navigation:
And as a “Helpful Resource” in the sidebar:
And a text-based link under the “Popular Articles” section of my sidebar:
Michael Hyatt uses the LPF Technique in his blog…
Michael deftly includes a “Learn more…” link inside of his blog’s sidebar optin form.
That way, if someone isn’t sure about signing up, they can click on the “Learn more…” link to go to a page with more information.
It just so happens that the “Learn more…” link takes people to an attractive squeeze page that no doubt converts extremely well:
Very smart.