Use These 8 Words to Dramatically Increase The Value Of Your Giveaway
I’m pretty sure you’re with me on this one:
“Featured Download” sounds MUCH more appealing than “Sign up for our newsletter”.
That’s probably why the HubSpot blog uses that exact pitch on their site (and has over 225,ooo subscribers to show for it).
If you read the the HubSpot blog, you may have noticed a banner that slides in from the bottom right-hand corner of the page.
Here’s an example:
What makes this approach so effective?
The simple answer: traditional pitches like, “Sign up to my list and get a free ebook” don’t get the job done today.
But when you describe your opt-in bribe (like a free ebook) with value terms, it adds rocket fuel to your offer’s perceived value.
Direct mail marketers have used these words for decades to increase the perceived value of their offers…
…and you can do the same.
Here are value terms you can use to make your giveaway more enticing:
- “Featured”
- “Exclusive”
- “Advanced”
- “Download”
- “Secrets”
- “Access”
- “Special Offer”
- “Limited Time”
In fact, I use several value terms on my newsletter squeeze page:
Even though I don’t give anything tangible away on that page, these value terms bump up the perceived value of my newsletter.
A word of warning: you don’t want to use more than 3 of these in a single offer.
“Exclusive Access to a Featured, Limited Time Download” is a little overboard 🙂